To do any aspect of professional communication well, we need to get to the heart of what it's based on: words and images. 

 

How do they work? Why are some words and images more powerful, persuasive, or problematic than others? How can the same word or image 'mean' something different to different people? How do we navigate all of this to develop brand messages that work for our audiences?

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I'll put these crucial questions at the heart of every piece of communication I write for you, every piece of advice I offer you. and every piece of training I deliver for you.